Yes, we’re talking about tagging on social media for photographers and clients.
There’s like this unwritten social media tagging rule that’s supposed to be followed by all parties from a photoshoot or session of some sort but it isn’t always acknowledged. If it happened to you, try not to get so upset over it because not everyone knows what these “unwritten” tagging rules are.
Every now and then I’ll see a post about a photographer who is upset about not being tagged or mentioned at all in the photo that their client just posted and shared to their social media outlets.
Not a big deal right? Well, not exactly and here’s why:
Most photographers would love to be acknowledged for their work. They want to be discovered. They put in a great deal of time and effort into their craft; sometimes even for free - collaborations for ‘exposure.’ Dropping down their own money to rent out a space to shoot, all in exchange for some ‘exposure.’
Being discovered could lead to more gigs, jobs, and other opportunities that wouldn’t have come about unless they were tagged and mentioned in the caption for their work. When a photographer’s work makes its way through all the social media channels but isn’t mentioned in the caption or photo, then they get no recognition at all. All those potential opportunities that the photographer may have had become non-existent; all because they weren’t simply tagged. #SadLife
Will someone really try to go out of their way to find out who’s account the photo came from? Rarely. Ain’t nobody got time for that.
Sometimes it happens in such a way where the client only tags the photographer on the Instagram photo but they didn’t mention or link back to the photographer in the caption.
“That’s just as good right? I did my part to mention the photographer by tagging them on the photo... Who cares?”
Nah, you could’ve done better and here’s why:
When a client only tags the photographer on the Instagram photo, that particular tag doesn’t show up if they’ve also shared the post onto Facebook, Twitter, Tumblr, and FlickR. So it’s always best practice to tag the photographer on photo AND in the caption. The caption section of an Instagram post has the ability to be shared throughout all the other social media channels, unlike the photo tag by itself.
I hope that clears up any misunderstanding that you may have had with your photographer and/or client. Just keep in mind that all of this misunderstanding and unnecessary frustration could always be avoided if you just create some sort of contract that lays out the terms and conditions of your photoshoot/session – OR you can just tell them something like, “Hey, I’d appreciate it if you tagged me on the photo and in the caption.” That’s it! Not so difficult is it!? But if it doesn’t make sense for them why they should tag you in both, feel free to share this post with them.